“We are excited to welcome the Podsights team into Spotify to help accelerate and improve measurement for podcast advertisers around the world. Khurrum Malik, Spotify’s Head of Advertising Business Marketing, added: “We are seeing a lot of advertisers looking to shift more media budgets to podcasting and they are telling us that in order to grow their investment in the category, they need more measurement and more insights. “We believe that better measurement will benefit the entire ecosystem and we can’t wait to get started with Podsights.” “Ultimately, for us, it came down to Podsights and Spotify sharing the same core belief: All great media ecosystems need great measurement to thrive.

In a Q&A published on Spotify’s Advertising site, Podsight CEO, Sean Creeley, said: “This is a really unique opportunity to join forces and accelerate podcast advertising measurement globally. “This is a really unique opportunity to join forces and accelerate podcast advertising measurement globally.” Other podcast companies acquired by Spotify include the likes of Gimlet Media and Anchor, for $343 million, back in February 2019, as well as Parcast, The Ringer and Anchor FM.Īt the end of Q4 2021, Spotify had 3.6 million podcasts on the platform (up from 3.2 million at the end of Q3). SPOT also acquired Australia-based podcast technology platform, Whooshkaa in December. The new acquisitions mark the latest deals struck as part of Spotify’s billion dollar podcast strategy.

Spotify podcasts analytics